Lessiters

Logo, brand development, packaging and web design

The brief…

To create a completely new brand concept that would appeal to the direct consumer market.

What we did…

Packaging design varies from item to item, but we’ve cleverly designed and implemented systems which mean one box can be used in multiple ways – thus reducing waste. Themed packaging and limited-edition boxes are rolled out for special events, whilst “everyday” gifting boxes utilise colour and pattern to create their own identities.

It follows that a refreshed public presence calls for a shiny new website to match the packaging aesthetic. Beautiful photography and slick typography combine to show off their products at their best, and make you crave chocolate.

The results...

12%
Increased Web Traffic
33%
Reduced packaging costs