Hertfordshire Food & Drink Festival

Branding, advertising & packaging

The brief…

To create a branding identity for the Hertfordshire Food & Drink Festival, with the aim of bringing together all the incredible, diverse food and drink businesses and trades to celebrate what the county of Hertfordshire has to offer.

What we did…

To complement this, Barley Agency needed to create a strong, vibrant identity that would stand out and represent the eclectic range of cuisine available at the festival. Barley achieved this with the use of bold colour and imagery that was as beautiful as it was useful. Namely, to direct you to the yummiest zones of the festival. The organisers elected to advertise the festival through both printed and digital media. with posters, flyers and targeted social media advertisements on various platforms.

The results...

Printed materials were produced on eco-friendly, or sustainable stock and Instagram story adverts generated engagement rate.

3%
Instagram story generated engagement rate