The brief…

Raise the profile in a competitive marketplace through unique branding

What we did…

Barley Agency helped Engage to develop a new brand that represented their key values and brought focus to their product offering. We developed a new logo with a butterfly marque to reflect the company’s legacy by introducing a modern faceted style, introducing bright colours – a digital colour palette for a digital product.

We developed a unique and engaging multi-platform marketing campaign to attract new leads for Engage. This included EDMs, a clever direct mail, and social media. In addition, we created a full suite of brand documents and flyers for Engage to promote their message and ensure brand consistency.

Having rebranded, Engage wanted a easy to navigate website that matched their new modern style. Barley Agency created a new tone of voice and copy style, making it easier to navigate. The Engage website was created in WordPress meaning that information could be easily added and updated.

The results...

At their first expo following our campaign, Engage recorded a record number of new leads, of which they felt many would be converted in to customers.