The brief…

Citycom, one of the UK’s leading service providers, approached us to undertake in-depth research into their brand perceptions and create a dynamic and exciting brand which would reflect the company’s position as London’s Biggest Managed Service Provider. The project involved a completely new brand identity, website, sales-presenting collateral and an executive brochure for key target accounts.

What we did…

Barley Agency created a vibrant and modern brand that could be used seamlessly across all media types and as part of our usual design process, translated this all into a brand guideline document for use on all future projects. Backed up with classy business stationery, a suite of contractual templates, and advertising to launch their new brand image, Citycom were all set to go forth and be fully integrated in their next campaign.

To match this modern, technological brand, Barley Agency also designed and built a new website focusing on all the different user journeys – namely staff, existing partners, and potential new customers.

The results...

Established look and feel and guidelines ensured consistent branding moving forward

27%
increase in footfall