Allan & Bertram

Marketing, rebrand, design, website and print

The brief…

To establish Allan & Bertram as the leading supplier of calendars in the UK and increase sales with brand identity and modern look and feel.

What we did…

Barley Agency developed a new look, strapline, and integrated their 50-year heritage with modern designer-brand influences.

Barley also supported in the launch of A&B’s new collection, by designing direct mail, email marketing, social media graphics and even built a bespoke landing page to engage with their target audience.

Allan & Bertram needed a website that not only appealed to their existing consumers but prompted new lead generation for the brand. We reimagined their user journey and designed a site that helped new users view the range with ease, order samples and contact the company.

True integration also means being memorable in print, so for each collection we designed a product brochure to show their vast offering, finished with a foiled logo and hero image on the cover.

The results...

Their new identity now truly reflects their quality, with added perceived value.

With clear campaign goals and calls to action throughout, the integrated approach proves successful time after time.

40%
Increase in leads over 2019.